See Our Case Studies 7 benefits of just-in-time learning Creating a digital version allowed MAC to continually update product information in real time. Imagine this: one change to a line of lipsticks, and the paper beast was immediately out of date.
And so did management, who could review Google Analytics to see how the MAC artists were using the site, and who saved hundreds of thousands of dollars in updating, printing, and shipping the Product Knowledge Manual around the globe.
And it had to be fast: MAC makeup artists couldn’t lose a potential sale waiting for information to download, so ELM’s solution also addressed mobile response times and varying bandwidth speeds. The tool? ELM created an intranet site containing a digital version of the paper beast containing the same information, but with MAC branding and a powerful search engine that makeup artists could access on their mobile devices. After sitting down with makeup artists, managers, and company executives, the ELM team determined that MAC needed a way for makeup artists to easily-and quickly-find product information at a moment’s notice while serving a customer. As you can imagine, there are a lot of products for their professional makeup artists to keep track of, not to mention product ingredients and the best products to suggest for certain skin types.Īll of this information was contained in their Product Knowledge Manual, a cumbersome paper beast that was hard to search and even harder to update. Example of Just-in-time learning: MAC Cosmetics Case StudyĪt ELM, we got an opportunity to provide just-in-time learning for MAC Cosmetics, a global company that produces a rainbow of eyeshadows and lipsticks, skin care solutions, mascara, makeup tools, and fragrances. Learners don’t want to wait for the next scheduled training class to learn about the latest innovation they want immediate access to the most current information.
The best just-in-time training, or just-in-time learning, is accessible on at-your-fingertips devices such as mobile phones, tablets, or laptops, which can be used on the production floor, on the sales floor, under the hood-wherever the learner happens to be. Just-in-time training is learning that provides information exactly when a learner needs it. Think about the washing machine technician who needs a quick refresher on installing a particular part the car saleswoman who is responding to a customer’s question about trim levels on a luxury model the cook who needs to look up a substitute for an ingredient in a pinch: whether they’re going to a YouTube video, searching a database, or doing a quick web search, they are all participating in just-in-time learning, the learning equivalent of on-demand TV.
While scheduled in-person training or eLearning is great for onboarding, technical training, diversity training, and the like, there are situations when learners need information NOW when they need just-in-time learning.
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